Evil Team Squad specializes in fashion that appeals to a demographic that values uniqueness and boldness in apparel. Their fashion line might include everything from streetwear to high-fashion pieces, often characterized by distinctive, sometimes provocative designs. Beyond fashion, Evil Team Squad offers management services, likely focusing on creative direction, brand strategy, and potentially artist or influencer management, given their partnerships with both creative and commercial entities. With a name like Evil Team Squad, the brand might position itself as an anti-establishment or avant-garde entity in the fashion industry, appealing to those who admire counterculture or subversive trends.

Jon Passion, a Jamaican born in 1979, was raised in the vibrant city of Kingston. From a young age, he demonstrated a profound talent for fashion, music, and management. His journey in the business world began in 1999 when he launched "Shmimble," a brand that served as an early iteration of what would later become EvilTeamSquad. Shmimble was primarily focused on fashion, setting the groundwork for Jon's future ventures. After gaining experience and success with Shmimble, Jon decided to sell the company to MikingSoft, a move that allowed him to explore new opportunities and expand his entrepreneurial vision. Drawing from his previous experiences, he founded "EvilTeamSquad" in 2014. This new venture combined his passions for fashion, music, and management into a more comprehensive brand. EvilTeamSquad has since evolved into a global phenomenon, known for its innovative approach to fashion and its strategic management practices, resonating with audiences worldwide for its unique style and cultural impact.